Social Media Choice: An Explorative Study on Information Transmission via Social Media

Authors

Mirko Jan Zülch, University of Göttingen, GermanyFollow
Moritz Christian Weber, Goethe University Frankfurt, GermanyFollow
Jan Muntermann, University of Göttingen, GermanyFollow

Recommended Citation

Zülch, Mirko Jan; Weber, Moritz Christian; and Muntermann, Jan, "Social Media Choice: An Explorative Study on Information Transmission via Social Media" (2014). BLED 2014 Proceedings. 44.
https://aisel.aisnet.org/bled2014/44