Abstract
The objective of this study is to investigate the role of attitude towards the activity targeted by the technology in a perceived risk-motivation information technology adoption model. A theoretical model was developed and tested empirically with 170 respondents from the UK for the case of using cell phones in smoking cessation interventions. Results show attitude towards smoking had a negative effect on the perceived risk and no significant effect on motivation.
Recommended Citation
Cocosila, Mihail, "User Adoption of Cell Phones for Smoking Cessation: Does Attitude Towards Smoking Matter?" (2010). BLED 2010 Proceedings. 35.
https://aisel.aisnet.org/bled2010/35