Motivations To Produce User Generated Content: Differences Between Webloggers And Videobloggers

Authors

Ralph Stoeckl, Institute for Information Systems and New Media, Munich School of Business at the Ludwig Maximilians University MunichFollow
Patrick Rohrmeier, Institute for Information Systems and New Media, Munich School of Business at the Ludwig Maximilians University MunichFollow
Thomas Hess, Institute for Information Systems and New Media, Munich School of Business at the Ludwig Maximilians University MunichFollow

Abstract

This explorational study seeks to elucidate the question of what motivates weblogger and videoblogger to produce user generated content. Particular focus was laid on the question whether motivational differences can be discerned between webloggers and video producers and why people do not produce content. The findings show that it is the intrinsic motivations that are responsible for today’s user generated content. Video producers and webloggers differ in their motivations. Video production is more associated with fun and time passing than is weblogging. Weblogging is regarded as being more useful in the dissemination of information. The main reasons for not producing content are opportunity costs and privacy issues.

Recommended Citation

Stoeckl, Ralph; Rohrmeier, Patrick; and Hess, Thomas, "Motivations To Produce User Generated Content: Differences Between Webloggers And Videobloggers" (2007). BLED 2007 Proceedings. 30.
https://aisel.aisnet.org/bled2007/30