Exploring Destination Brand Communities: A Business Model For Collaboration In The Extremely Fragmented Tourism Industry

Authors

Frank Go, Centre for Tourism Management, Rotterdam School of Management
Peter van Baalen, Department of Decision and Information Sciences, Rotterdam School of Management
Erik van 't Klooster, Centre for Tourism Management, Rotterdam School of Management

Recommended Citation

Go, Frank; van Baalen, Peter; and van 't Klooster, Erik, "Exploring Destination Brand Communities: A Business Model For Collaboration In The Extremely Fragmented Tourism Industry" (2004). BLED 2004 Proceedings. 17.
https://aisel.aisnet.org/bled2004/17