eCommerce Strategy In A Multi-Sector Trading Environment . Quandaries For SMEs

Authors

Lynn Batten, School of Information Systems, Deakin University
Tanya Castleman, Deakin Business School, Deakin University
Darryl Coulthard, School of Information Systems, Deakin University

Recommended Citation

Batten, Lynn; Castleman, Tanya; and Coulthard, Darryl, "eCommerce Strategy In A Multi-Sector Trading Environment . Quandaries For SMEs" (2004). BLED 2004 Proceedings. 15.
https://aisel.aisnet.org/bled2004/15