TRiTAM: A Model for Integrating Trust and Risk Perceptions in Business-to-Consumer Electronic Commerce

Authors

Rodger Jamieson, School of Information Systems, Technology and Management, The University of New South Wales
Hung Lui, JP Morgan Chase

Recommended Citation

Jamieson, Rodger and Lui, Hung, "TRiTAM: A Model for Integrating Trust and Risk Perceptions in Business-to-Consumer Electronic Commerce" (2003). BLED 2003 Proceedings. 60.
https://aisel.aisnet.org/bled2003/60