Internet Strategies for Established Retailers: Five Case Studies from New Zealand

Authors

Bill Doolin, Auckland University of Technology
Robert McQueen, University of Waikato, Management School
Mark Watton, University of Waikato, Management School

Recommended Citation

Doolin, Bill; McQueen, Robert; and Watton, Mark, "Internet Strategies for Established Retailers: Five Case Studies from New Zealand" (2003). BLED 2003 Proceedings. 35.
https://aisel.aisnet.org/bled2003/35