eCommerce B2C Research in Context: Policy Capturing, Channel Choice and Customer Value

Authors

Harry Bouwman, Delft University of Technology, Faculty of Technology, Policy and Management
Lidwien van de Wijngaert, Utrecht University, Institute f Information and Computing Sciences

Recommended Citation

Bouwman, Harry and van de Wijngaert, Lidwien, "eCommerce B2C Research in Context: Policy Capturing, Channel Choice and Customer Value" (2003). BLED 2003 Proceedings. 20.
https://aisel.aisnet.org/bled2003/20