Can Internet-Based TV Succeed? Towards a Sequential Framework for Market Entry

Authors

Marcia Falkenberg, Department of Media Management, University of Cologne
Claudia Loebbecke, Department of Media Management, University of Cologne

Recommended Citation

Falkenberg, Marcia and Loebbecke, Claudia, "Can Internet-Based TV Succeed? Towards a Sequential Framework for Market Entry" (2002). BLED 2002 Proceedings. 7.
https://aisel.aisnet.org/bled2002/7