From Economies of Scale towards Economies of Customer Interaction: Value Creation in Mass Customization Based Electronic Commerce

Authors

Kathrin Moeslein, Technische Universität Munchen, Department of General and Industrial Management
Frank Piller, Technische Universität Munchen, Department of General and Industrial Management

Recommended Citation

Moeslein, Kathrin and Piller, Frank, "From Economies of Scale towards Economies of Customer Interaction: Value Creation in Mass Customization Based Electronic Commerce" (2002). BLED 2002 Proceedings. 21.
https://aisel.aisnet.org/bled2002/21