Crowdfunding is now established as a valid alternative to conventional methods of financing for star- tups. Unfortunately, to date, research has not investigated how backers can be encouraged to support entrepreneurs beyond funding. The aim of this study is to design and evaluate certain design elements for reward-based crowd- funding platforms that can engage backers in co-creational activities for product development. The study uses a design science research (DSR) approach and the theoretical con- cept of psychological ownership to inform a new design and then experimentally test that design. The results sug- gest that the derived artifacts positively influence co-cre- ational activities in crowdfunding and that feelings of psychological ownership play an important mediating role. The contribution of this research is threefold. First, this paper extends crowdfunding’s application potential from merely a method of financing to a method of value creation with customers for product development. Second, the study advances DSR by applying a new DSR approach that shows whether a design performs as hypothesized by theory. Third, this research allows the exploration of backers’ individual behavior as opposed to their collective behavior.
Lipusch, Nikolaus; Dellermann, Dominik; Bretschneider, Ulrich; Ebel, Philipp; and Leimeister, Jan Marco
"Designing for Crowdfunding Co-creation – How to Leverage the Potential of Backers for Product Development,"
Business & Information Systems Engineering:
Vol. 62: Iss. 6, 483-499.
Available at: https://aisel.aisnet.org/bise/vol62/iss6/3