Marketing Automation

Authors

Irina Heimbach, Technische Universität Darmstadt, Darmstadt, GermanyFollow
Daniel S. Kostyra, Cocomore AGFollow
Oliver Hinz, TU Darmstadt

Document Type

Catchword

Recommended Citation

Heimbach, Irina; Kostyra, Daniel S.; and Hinz, Oliver (2015) "Marketing Automation," Business & Information Systems Engineering: Vol. 57: Iss. 2, 129-133.
Available at: https://aisel.aisnet.org/bise/vol57/iss2/5