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Paper Type
ERF
Abstract
As the online gaming industry grows, the freemium model has significantly reshaped the gaming landscape. Based on Consumption Values Theory, our study aims to explore how perceived value—comprising emotional, social, functional, and epistemic values—affects the purchase intentions for seasonal battle passes. Additionally, the study investigates how time constraints and exclusivity moderate these relationships. The findings are expected to offer theoretical and practical implications, potentially guiding future marketing and design strategies in the freemium gaming sector.
Paper Number
1581
Recommended Citation
Mahmud, Samir Ashraf and Dissanayake, Indika, "Temporal Constraints and Exclusivity: Exploring Consumer Behaviors in Freemium Gaming Models" (2024). AMCIS 2024 Proceedings. 14.
https://aisel.aisnet.org/amcis2024/vcc/vcc/14
Temporal Constraints and Exclusivity: Exploring Consumer Behaviors in Freemium Gaming Models
As the online gaming industry grows, the freemium model has significantly reshaped the gaming landscape. Based on Consumption Values Theory, our study aims to explore how perceived value—comprising emotional, social, functional, and epistemic values—affects the purchase intentions for seasonal battle passes. Additionally, the study investigates how time constraints and exclusivity moderate these relationships. The findings are expected to offer theoretical and practical implications, potentially guiding future marketing and design strategies in the freemium gaming sector.
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