Paper Type

ERF

Abstract

Business analytics (BA) has been highlighted over the past decade as a critical tool for improving organizations’ decision-making. Despite a heavy research focus on the relationship between BA and firm performance, few studies have addressed dynamic managerial capabilities and how ambidextrous BA use contributes to better decision-making in organizations. To address these research gaps, the study proposes a theoretical model that investigates the antecedents and consequences of ambidextrous BA use. Dynamic managerial capabilities, as the antecedents, include paradoxical managerial cognition (integrative complexity and holistic thinking) and data literacy.

Paper Number

1355

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Aug 16th, 12:00 AM

Unboxing BA Use to Enhance Decision-Making Effectiveness – Role of Managerial Capabilities

Business analytics (BA) has been highlighted over the past decade as a critical tool for improving organizations’ decision-making. Despite a heavy research focus on the relationship between BA and firm performance, few studies have addressed dynamic managerial capabilities and how ambidextrous BA use contributes to better decision-making in organizations. To address these research gaps, the study proposes a theoretical model that investigates the antecedents and consequences of ambidextrous BA use. Dynamic managerial capabilities, as the antecedents, include paradoxical managerial cognition (integrative complexity and holistic thinking) and data literacy.

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