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Paper Type

ERF

Abstract

Social media provides content creators a unique opportunity to generate livelihood and has become a significant avenue for self-expression and income generation for a diverse array of creators. However, these platforms have been criticized for discrimination against creators from marginalized groups such as racial minorities and plus-sized creators. In August 2020, black plus-sized creators spoke out against unfair flagging of explicit content for black and plus-sized creators, following which, Instagram changed their content moderation policies to mitigate this discrimination. We examine the impact of Instagram’s policy change on engagement (likes/comments) on creators who present as black, plus-sized as compared to their white, non-plus-sized counterparts. Our results show that the policy does boost engagement for plus-sized creators, but it is important to consider the intersectional lens and examine the compounded effect of race when interpreting these results.

Paper Number

1736

Author Connect URL

https://authorconnect.aisnet.org/conferences/AMCIS2024/papers/1736

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Aug 16th, 12:00 AM

Empowering Voices: The Impact of Social Media Platform Policies on Amplifying Engagement for Marginalized Groups

Social media provides content creators a unique opportunity to generate livelihood and has become a significant avenue for self-expression and income generation for a diverse array of creators. However, these platforms have been criticized for discrimination against creators from marginalized groups such as racial minorities and plus-sized creators. In August 2020, black plus-sized creators spoke out against unfair flagging of explicit content for black and plus-sized creators, following which, Instagram changed their content moderation policies to mitigate this discrimination. We examine the impact of Instagram’s policy change on engagement (likes/comments) on creators who present as black, plus-sized as compared to their white, non-plus-sized counterparts. Our results show that the policy does boost engagement for plus-sized creators, but it is important to consider the intersectional lens and examine the compounded effect of race when interpreting these results.

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