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Paper Type
ERF
Description
In this study, we examine user tipping behavior on China's leading online video platform, BiliBili.com. We analyze a dataset of 57,767 videos and categorize them into two types: knowledge content and entertainment content. We investigate the differences in user tipping behavior between these content types and also explore the impact of contributor experience and content length on tipping behavior. Additionally, we investigate the moderating effect of content type on these influencing factors. Our findings reveal that compared to entertainment content, knowledge content receives fewer tipping rewards from users. We also find that contributor experience has a negative impact on user tipping behavior, while content length has a positive impact.
Paper Number
1056
Recommended Citation
Liu, Yipeng; Li, Shengli; and Pu, Zheyuan, "Online Video Sharing Platform: Exploring Factors Affecting User Tipping Behavior" (2023). AMCIS 2023 Proceedings. 1.
https://aisel.aisnet.org/amcis2023/vcc/vcc/1
Online Video Sharing Platform: Exploring Factors Affecting User Tipping Behavior
In this study, we examine user tipping behavior on China's leading online video platform, BiliBili.com. We analyze a dataset of 57,767 videos and categorize them into two types: knowledge content and entertainment content. We investigate the differences in user tipping behavior between these content types and also explore the impact of contributor experience and content length on tipping behavior. Additionally, we investigate the moderating effect of content type on these influencing factors. Our findings reveal that compared to entertainment content, knowledge content receives fewer tipping rewards from users. We also find that contributor experience has a negative impact on user tipping behavior, while content length has a positive impact.
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