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Paper Type

ERF

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Misinformation has been on the rise, and in many cases, misinformation is intentionally shared for political reasons. This phenomenon first started with political news but now has spread in consumer products. To understand how misinformation sharing occurs differently between politicized versus non-politicized products, we conducted an experiment and survey 800 respondents in an online crowdsourcing platform. The results show that for a politicized product, individual bias disposition and social norms indeed sway an individual’s evaluation of information credibility, her trust and intention to share. However, this effect is not observed for non-politicized products. This call for more research to understand the role of social norms in stopping the spread of misinformation.

Paper Number

1432

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Aug 10th, 12:00 AM

Social Norms and Misinformation Sharing of Politicized Products

Misinformation has been on the rise, and in many cases, misinformation is intentionally shared for political reasons. This phenomenon first started with political news but now has spread in consumer products. To understand how misinformation sharing occurs differently between politicized versus non-politicized products, we conducted an experiment and survey 800 respondents in an online crowdsourcing platform. The results show that for a politicized product, individual bias disposition and social norms indeed sway an individual’s evaluation of information credibility, her trust and intention to share. However, this effect is not observed for non-politicized products. This call for more research to understand the role of social norms in stopping the spread of misinformation.

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