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Paper Type
ERF
Description
Over the last decade, organizations have almost doubled the users' average daily time spent on social networking sites. A potential driver is the incorporation of attention capture dark patterns in social networking sites, which are designed to maximize users' time spent, daily visits, and interactions with social networking sites. However, up to this date, the actual impact of attention capture dark patterns on users is largely unexplored. Our research aims to bridge this gap by examining the impact of attention capture dark patterns on users through a full factorial between-subjects vignette study. We expect our final research to contribute to dark patterns research by generating insights into how users respond to attention capture dark patterns. This enables us to derive practical implications for social networking sites' interface and interaction design.
Paper Number
1578
Recommended Citation
Kollmer, Tim and Eckhardt, Andreas, "Insights on Attention Capture Dark Patterns in Social Networking Sites" (2023). AMCIS 2023 Proceedings. 14.
https://aisel.aisnet.org/amcis2023/social_comput/social_comput/14
Insights on Attention Capture Dark Patterns in Social Networking Sites
Over the last decade, organizations have almost doubled the users' average daily time spent on social networking sites. A potential driver is the incorporation of attention capture dark patterns in social networking sites, which are designed to maximize users' time spent, daily visits, and interactions with social networking sites. However, up to this date, the actual impact of attention capture dark patterns on users is largely unexplored. Our research aims to bridge this gap by examining the impact of attention capture dark patterns on users through a full factorial between-subjects vignette study. We expect our final research to contribute to dark patterns research by generating insights into how users respond to attention capture dark patterns. This enables us to derive practical implications for social networking sites' interface and interaction design.
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