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Paper Type
ERF
Description
Digital entrepreneurship has been touted as accessible with promises of opportunities for all and has the potential to create a more inclusive entrepreneurial environment because, compared to traditional entrepreneurship, it can lower the barriers to start a new venture. Yet, there are concerns that the underrepresented communities face the challenge in engaging in digital entrepreneurship due to lack of technology access, usage, and skills. This paper proposes a conceptual framework based on a dual-theory perspective from Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), to examine factors affecting the underrepresented communities’ intentions toward digital entrepreneurship. We plan to conduct a survey study at Historical Black Colleges and Universities (HBCUs), where the students’ population are representative of the underrepresented communities, to identify what are the key factors that influence the intentions of this sector towards selecting digital entrepreneurship as a career option.
Paper Number
1601
Recommended Citation
David, Dessa and Zu, Xingxing, "Examining Underrepresented Communities’ Intention Towards Digital Entrepreneurship: A Dual-Theory Framework" (2023). AMCIS 2023 Proceedings. 7.
https://aisel.aisnet.org/amcis2023/soc_inclusion/social_inclusion/7
Examining Underrepresented Communities’ Intention Towards Digital Entrepreneurship: A Dual-Theory Framework
Digital entrepreneurship has been touted as accessible with promises of opportunities for all and has the potential to create a more inclusive entrepreneurial environment because, compared to traditional entrepreneurship, it can lower the barriers to start a new venture. Yet, there are concerns that the underrepresented communities face the challenge in engaging in digital entrepreneurship due to lack of technology access, usage, and skills. This paper proposes a conceptual framework based on a dual-theory perspective from Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), to examine factors affecting the underrepresented communities’ intentions toward digital entrepreneurship. We plan to conduct a survey study at Historical Black Colleges and Universities (HBCUs), where the students’ population are representative of the underrepresented communities, to identify what are the key factors that influence the intentions of this sector towards selecting digital entrepreneurship as a career option.
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