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Paper Type
ERF
Description
Mobile games dominate the mobile application market in terms of the share of applications and total revenue. Organizations and developers of mobile game applications are challenged to identify factors that influence users’ intentions and continuous use of the games. From this perspective, we draw on social identity theory (SIT) and plan to identify the moderating effect of social influence on the relationship between user satisfaction and continuous use of mobile game applications. This study also aims to investigate the direct impact of social influence on continuous use of mobile game applications. We propose that social influence (compliance, internalization, and identification) will positively moderate the transition from initial adoption to continuous use. We will conduct an online survey in two phases to test the research model and hypotheses.
Paper Number
1543
Recommended Citation
Rahman, Md. Tuhinur and Singh, Rahul, "Impact of social influence on continuous use of mobile game applications" (2023). AMCIS 2023 Proceedings. 5.
https://aisel.aisnet.org/amcis2023/soc_inclusion/social_inclusion/5
Impact of social influence on continuous use of mobile game applications
Mobile games dominate the mobile application market in terms of the share of applications and total revenue. Organizations and developers of mobile game applications are challenged to identify factors that influence users’ intentions and continuous use of the games. From this perspective, we draw on social identity theory (SIT) and plan to identify the moderating effect of social influence on the relationship between user satisfaction and continuous use of mobile game applications. This study also aims to investigate the direct impact of social influence on continuous use of mobile game applications. We propose that social influence (compliance, internalization, and identification) will positively moderate the transition from initial adoption to continuous use. We will conduct an online survey in two phases to test the research model and hypotheses.
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