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Paper Type
ERF
Description
The purpose of the proposed study is to investigate the effect of configurator properties, such as the type of visualization and interaction offered, on the value that consumers attach to co-created products and the satisfaction they derive from the design process. To do this, this study will compare 2D product configurators with 3D product configurators. 2D product configurators use a series of images for product visualization whereas 3D configurators use 3D models that provide consumers with the ability to rotate objects in three dimensions. Drawing from the theory of cognitive dissonance, the theory of effectance motivation and the behavioral decision-making literature, this paper suggests that configurator properties influence perceptions of control and effort expenditure which in turn elicit various processes that influence the perceived value of co-created products and consumers’ satisfaction with the design process.
Paper Number
1329
Recommended Citation
Armeen, Inaiya; Niswanger, Ross B.; and walden, eric, "Consumer Participation in Virtual Product Design: 2D vs 3D Product Configurators" (2023). AMCIS 2023 Proceedings. 3.
https://aisel.aisnet.org/amcis2023/sig_hci/sig_hci/3
Consumer Participation in Virtual Product Design: 2D vs 3D Product Configurators
The purpose of the proposed study is to investigate the effect of configurator properties, such as the type of visualization and interaction offered, on the value that consumers attach to co-created products and the satisfaction they derive from the design process. To do this, this study will compare 2D product configurators with 3D product configurators. 2D product configurators use a series of images for product visualization whereas 3D configurators use 3D models that provide consumers with the ability to rotate objects in three dimensions. Drawing from the theory of cognitive dissonance, the theory of effectance motivation and the behavioral decision-making literature, this paper suggests that configurator properties influence perceptions of control and effort expenditure which in turn elicit various processes that influence the perceived value of co-created products and consumers’ satisfaction with the design process.
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