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Paper Type
Complete
Description
The importance of sustainability seems to be ingrained in most consumers’ minds by now, yet this is not always reflected in consumers’ consumption behavior. We suggest nudging as an instrument to close the gap between green consciousness and purchase decision in an environment influenced by technostress. The results, based on an experimental study with 201 participants, show that information nudging in e-commerce is a useful tool to close this gap, but that the effect is significantly weakened with increasing levels of technostress, especially in combination with an already existing high green purchase intention, suggesting cognitive strain, e.g. due to information overload. Our study contributes to the e-commerce and consumer psychology literature and extends the research by showing how digital information nudging in combination with perceived technostress in online shopping situations influence consumers’ purchase decisions with respect to sustainable products.
Paper Number
1533
Recommended Citation
Peters, Leonore Dorothea Katharina and Wieland, Désirée Alida Christine, "I Tell You What You Want, What You Really Really Want: Digital Information Nudging as a Bridge towards a Sustainable Purchase Decision" (2023). AMCIS 2023 Proceedings. 11.
https://aisel.aisnet.org/amcis2023/sig_green/sig_green/11
I Tell You What You Want, What You Really Really Want: Digital Information Nudging as a Bridge towards a Sustainable Purchase Decision
The importance of sustainability seems to be ingrained in most consumers’ minds by now, yet this is not always reflected in consumers’ consumption behavior. We suggest nudging as an instrument to close the gap between green consciousness and purchase decision in an environment influenced by technostress. The results, based on an experimental study with 201 participants, show that information nudging in e-commerce is a useful tool to close this gap, but that the effect is significantly weakened with increasing levels of technostress, especially in combination with an already existing high green purchase intention, suggesting cognitive strain, e.g. due to information overload. Our study contributes to the e-commerce and consumer psychology literature and extends the research by showing how digital information nudging in combination with perceived technostress in online shopping situations influence consumers’ purchase decisions with respect to sustainable products.
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