Paper Type
Complete
Description
Innovating in the digital age has important implications for most firms. This study explores why and how a manufacturing small and medium-sized enterprise (SME) comes to innovate through a service IT-based project. To do so, the research question is: how is a digital servitization process enacted in an established manufacturing SME? Mobilizing the business model canvas as an analytical tool, we opt for an interpretive single case study in a context characterized by a long history of innovation. Specifically, we focus on the servitization phenomenon through the development of an Internet of things (IoT) platform. The main contributions of this study are twofold. For researchers, our results support a better understanding of how innovation may occur in the manufacturing sector when SMEs add services to their existing products. For practitioners, this paper opens new ways of talking about innovation, notably concerning strategic IT value creation in the digital age.
Paper Number
1866
Recommended Citation
Pelletier, Claudia; El Bounjimi, Mbarek; Bernard, Christian; and Gaudreau, Marc-André, "Navigating SMEs’ Innovation in the Digital Age: From Manufacturing to Servitization" (2023). AMCIS 2023 Proceedings. 17.
https://aisel.aisnet.org/amcis2023/sig_dite/sig_dite/17
Navigating SMEs’ Innovation in the Digital Age: From Manufacturing to Servitization
Innovating in the digital age has important implications for most firms. This study explores why and how a manufacturing small and medium-sized enterprise (SME) comes to innovate through a service IT-based project. To do so, the research question is: how is a digital servitization process enacted in an established manufacturing SME? Mobilizing the business model canvas as an analytical tool, we opt for an interpretive single case study in a context characterized by a long history of innovation. Specifically, we focus on the servitization phenomenon through the development of an Internet of things (IoT) platform. The main contributions of this study are twofold. For researchers, our results support a better understanding of how innovation may occur in the manufacturing sector when SMEs add services to their existing products. For practitioners, this paper opens new ways of talking about innovation, notably concerning strategic IT value creation in the digital age.
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