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Paper Type
ERF
Description
The study aimed to verify the relationship between social media marketing employees' mental resilience and satisfaction and their effectiveness at work in Poland, a post-transition economy. We assumed that higher mental stability and employee satisfaction would significantly affect employee effectiveness. The study used the psychological resilience scale (SPP-25), the job satisfaction scale, and the author's questionnaire to measure employee effectiveness. We conducted a case study and analyzed data from 51 respondents from three Polish marketing companies dealing with social media. Our results suggest that mental resilience and satisfaction significantly correlate with employee effectiveness. We contribute to developing a new questionnaire to measure employee effectiveness and build a correlation model for management support in companies with social media activities, psychological resilience and job satisfaction, and the effectiveness of social media marketing employees.
Paper Number
1700
Recommended Citation
Kowal, Jolanta and Szymczonek, Szymon, "Psychological resilience and job satisfaction and the effectiveness of social media marketing employees" (2023). AMCIS 2023 Proceedings. 3.
https://aisel.aisnet.org/amcis2023/sig_ccris/sig_ccris/3
Psychological resilience and job satisfaction and the effectiveness of social media marketing employees
The study aimed to verify the relationship between social media marketing employees' mental resilience and satisfaction and their effectiveness at work in Poland, a post-transition economy. We assumed that higher mental stability and employee satisfaction would significantly affect employee effectiveness. The study used the psychological resilience scale (SPP-25), the job satisfaction scale, and the author's questionnaire to measure employee effectiveness. We conducted a case study and analyzed data from 51 respondents from three Polish marketing companies dealing with social media. Our results suggest that mental resilience and satisfaction significantly correlate with employee effectiveness. We contribute to developing a new questionnaire to measure employee effectiveness and build a correlation model for management support in companies with social media activities, psychological resilience and job satisfaction, and the effectiveness of social media marketing employees.
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