Loading...
Paper Type
Complete
Description
The purpose of this research is to investigate patient motivation for adopting telemedicine services. A theoretical research model is utilized based on the Extended Valence Framework (EVF), which includes perceived trust, perceived risk, perceived benefit, and the intent to use telemedicine services. Additionally, three antecedents of trust and risk are included -- perceived privacy, perceived security, and familiarity. Partial least squares (PLS) is used to test the research model. The results indicate a clear pathway to intent through perceived trust and perceived benefit. In addition, the antecedents perceived security and familiarity have significant relationships with perceived trust, but not with perceived risk. Perceived privacy has no significance. Overall, this research suggests that to increase telemedicine services usage, we should focus on security, familiarity, trust, and benefit.
Paper Number
1113
Recommended Citation
Harris, Mark; Smith, James N.; and Chin, Amita Goyal, "Discovering Telemedicine Usage Motivation Using a Trust-based Valence Framework" (2023). AMCIS 2023 Proceedings. 2.
https://aisel.aisnet.org/amcis2023/sig_adit/sig_adit/2
Discovering Telemedicine Usage Motivation Using a Trust-based Valence Framework
The purpose of this research is to investigate patient motivation for adopting telemedicine services. A theoretical research model is utilized based on the Extended Valence Framework (EVF), which includes perceived trust, perceived risk, perceived benefit, and the intent to use telemedicine services. Additionally, three antecedents of trust and risk are included -- perceived privacy, perceived security, and familiarity. Partial least squares (PLS) is used to test the research model. The results indicate a clear pathway to intent through perceived trust and perceived benefit. In addition, the antecedents perceived security and familiarity have significant relationships with perceived trust, but not with perceived risk. Perceived privacy has no significance. Overall, this research suggests that to increase telemedicine services usage, we should focus on security, familiarity, trust, and benefit.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.
Comments
SIG ADIT