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Paper Type
ERF
Description
Although e-commerce has taken over consumers’ lives, the effects of technostress on the purchasing intention depending on personality dimensions still lacks coverage in the scientific field. We build on previous literature by focusing on the effect of the Big Five inventory under consideration of technostress and coping strategy on purchasing intention. The aim is to extend the current state of research by analyzing the effects of all Big Five dimensions on purchase intention, mediated by coping strategies and moderated by technostress. Our findings, based on an online survey with 479 participants, show that three personality dimensions have an effect on the chosen coping strategy moderated by technostress. Further, a proactive coping strategy has a positive effect on the purchasing intention of consumers while a reactive coping strategy affects purchase intention negatively. Thereby, we contribute to technostress and consumer psychology research and provide insights for managerial practice (i.e. retailers).
Paper Number
1540
Recommended Citation
Feste, Jasmin Maria; Baumann, Carolin; and Peters, Leonore Dorothea Katharina, "The Big Five Under Pressure in E-Commerce: Exploring the Role of Coping Strategy and Technostress" (2023). AMCIS 2023 Proceedings. 19.
https://aisel.aisnet.org/amcis2023/sig_adit/sig_adit/19
The Big Five Under Pressure in E-Commerce: Exploring the Role of Coping Strategy and Technostress
Although e-commerce has taken over consumers’ lives, the effects of technostress on the purchasing intention depending on personality dimensions still lacks coverage in the scientific field. We build on previous literature by focusing on the effect of the Big Five inventory under consideration of technostress and coping strategy on purchasing intention. The aim is to extend the current state of research by analyzing the effects of all Big Five dimensions on purchase intention, mediated by coping strategies and moderated by technostress. Our findings, based on an online survey with 479 participants, show that three personality dimensions have an effect on the chosen coping strategy moderated by technostress. Further, a proactive coping strategy has a positive effect on the purchasing intention of consumers while a reactive coping strategy affects purchase intention negatively. Thereby, we contribute to technostress and consumer psychology research and provide insights for managerial practice (i.e. retailers).
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