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Paper Type
Complete
Description
The present study is an attempt to measure the technology readiness (TR) and learning goal orientation (LGO) of Indian students pursuing Master of Business Administration (MBA) towards e-learning through an online survey of 201 students. This research proposes an integrated model that combines the TR dimensions (innovativeness, optimism, insecurity, and discomfort), LGO and Technology Acceptance Model (TAM). The model was tested using the PLS-SEM technique. The results indicated that the model is robust with satisfactory explanatory power. The findings revealed that the positive (innovativeness and optimism) and negative (insecurity and discomfort) personality traits of TR had the expected direction of relationships. Further, LGO had a significant impact on PEOU, PU, INT, and TASK-PERF. In line with the TAM model, the influence of PEOU and PU on INT, and PEOU on PU was positive and significant. The academic and practical implications of these results have been discussed in the paper.
Paper Number
1347
Recommended Citation
Joshi, Himanshu and Sondhi, Neena, "Integrating Technology Readiness, Learning Goal Orientation with TAM to explain E-learning adoption" (2023). AMCIS 2023 Proceedings. 11.
https://aisel.aisnet.org/amcis2023/sig_adit/sig_adit/11
Integrating Technology Readiness, Learning Goal Orientation with TAM to explain E-learning adoption
The present study is an attempt to measure the technology readiness (TR) and learning goal orientation (LGO) of Indian students pursuing Master of Business Administration (MBA) towards e-learning through an online survey of 201 students. This research proposes an integrated model that combines the TR dimensions (innovativeness, optimism, insecurity, and discomfort), LGO and Technology Acceptance Model (TAM). The model was tested using the PLS-SEM technique. The results indicated that the model is robust with satisfactory explanatory power. The findings revealed that the positive (innovativeness and optimism) and negative (insecurity and discomfort) personality traits of TR had the expected direction of relationships. Further, LGO had a significant impact on PEOU, PU, INT, and TASK-PERF. In line with the TAM model, the influence of PEOU and PU on INT, and PEOU on PU was positive and significant. The academic and practical implications of these results have been discussed in the paper.
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