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Paper Type

Complete

Paper Number

1577

Description

There has been a lot of empirical work on trust research in online platforms in the past two decades. Due to great diversity in the underlying theories, methodologies, variables, and relationships in this field and a “confusing potpourri” of conceptualizations and operationalizations of the constructs, prior researchers have called for a need to synthesize the field knowledge in a meaningful way to build a cumulative tradition. With this as the underlying motivation, this review paper analyzes 106 empirical articles on trust in online platforms published in the past 20 years to synthesize the field knowledge and provide a state of art picture of the field. This paper also aims to provide a conceptual unifying framework that establishes the relationships among various constructs studied in the literature, along with some insights into existing research gaps and potential future opportunities.

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Aug 10th, 12:00 AM

A Review of Literature on Trust in Online Platforms- A Conceptual Unified Framework and Future Research Directions

There has been a lot of empirical work on trust research in online platforms in the past two decades. Due to great diversity in the underlying theories, methodologies, variables, and relationships in this field and a “confusing potpourri” of conceptualizations and operationalizations of the constructs, prior researchers have called for a need to synthesize the field knowledge in a meaningful way to build a cumulative tradition. With this as the underlying motivation, this review paper analyzes 106 empirical articles on trust in online platforms published in the past 20 years to synthesize the field knowledge and provide a state of art picture of the field. This paper also aims to provide a conceptual unifying framework that establishes the relationships among various constructs studied in the literature, along with some insights into existing research gaps and potential future opportunities.

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