Drivers and Challenges of Wearable Devices Use: Content Analysis of Online Users Reviews

With recent advancements in wearable device technologies, there is still a need to investigate drivers and challenges associated with the use of these devices. Following a content analysis approach, this study leverages recent “found large-scale” data to better understand the drivers and challenges that affect the adoption and use of such devices. Analyzing a total of 16,717 online reviews about wearable devices, the findings emphasized the importance of various functionalities (perceived usefulness), appeal, and a number of device design features as the most prominent drivers, while concerns about quality, credibility, and perceived value as potential challenges to wearable adoption and continued use. The findings could inform theoretical models for technology adoption and continued use and can also provide guidance to the design and development of wearable devices.