SIG GlobDev - Global Development
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Paper Type
ERF
Paper Number
1682
Description
Crowdfunding is a substantial new funding source and growing in popularity, providing a vital service to individuals especially in developing countries, who could not otherwise get the financial resources they need. Understanding factors that determine the funders’ decisions is important in writing persuasive crowdfunding pitches for successful projects. In this paper, we present an integrated text-mining model that combines the bag-of-words model and related variables for predicting the success of crowdfunding projects in Kiva. Furthermore, association rule mining is used to identify factors that influence the funders’ decisions for writing persuasive crowdfunding pitches for successful projects.
Recommended Citation
Hong, Sukhwa and Goldberg, David M., "The art of persuasion: An integrated text mining model for crowdfunding analysis" (2022). AMCIS 2022 Proceedings. 3.
https://aisel.aisnet.org/amcis2022/sig_globdev/sig_globdev/3
The art of persuasion: An integrated text mining model for crowdfunding analysis
Crowdfunding is a substantial new funding source and growing in popularity, providing a vital service to individuals especially in developing countries, who could not otherwise get the financial resources they need. Understanding factors that determine the funders’ decisions is important in writing persuasive crowdfunding pitches for successful projects. In this paper, we present an integrated text-mining model that combines the bag-of-words model and related variables for predicting the success of crowdfunding projects in Kiva. Furthermore, association rule mining is used to identify factors that influence the funders’ decisions for writing persuasive crowdfunding pitches for successful projects.
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