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Paper Type

Complete

Paper Number

1777

Description

Enhancing an IS (Information System) with GIS (Geographic Information System) decision-making software creates, manipulates, compares, and analyzes high resolution, spatial-temporal data-events like sales and census data on digital maps that improve the customer value chain. When this robust GIS insight (i.e., WHO is involved, WHAT the consequences are, WHEN events occur, WHERE events occur, and perhaps WHY events occur) is fused with a rigorous theoretical foundation in GISc (Geospatial Information Sciences) and other disciplinary theory and knowledge, the IS becomes a powerful predictor of demand chain management challenges and opportunities related to Marketing, Sales and Service. The paper demonstrates these linkages for the benefit of IS practitioners interested in understanding the effects of such an IS enhancement.

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Aug 10th, 12:00 AM

Location Intelligent IS: GIS Decision-making and GISc Innovations

Enhancing an IS (Information System) with GIS (Geographic Information System) decision-making software creates, manipulates, compares, and analyzes high resolution, spatial-temporal data-events like sales and census data on digital maps that improve the customer value chain. When this robust GIS insight (i.e., WHO is involved, WHAT the consequences are, WHEN events occur, WHERE events occur, and perhaps WHY events occur) is fused with a rigorous theoretical foundation in GISc (Geospatial Information Sciences) and other disciplinary theory and knowledge, the IS becomes a powerful predictor of demand chain management challenges and opportunities related to Marketing, Sales and Service. The paper demonstrates these linkages for the benefit of IS practitioners interested in understanding the effects of such an IS enhancement.

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