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Paper Type

Complete

Paper Number

1092

Description

PUMA stands for Pattern-based bUsiness Model Adaptator. Behind it is a Java application designed to teach students in creating business models in volatile, digital environments. Surrounded by the theoretical lenses of Digital Darwinism, its users experience the pattern-based architecture of business models (BM) and the evolutionary process of innovation behind it. Guided by the PUMA, they innovate existing BMs in a divergent-convergent process by first identifying integrated patterns and then adapting them systematically. The artifact was developed using the Design Science Research Paradigm and relies on scientific research proving that innovation processes are mapped by the evolutionary recombination of existing patterns. The implemented divergent-convergent process is intended to promote creativity and versatile thinking. So far, the artifact has been designed and evaluated in three iterative DSR cycles for use in entrepreneurship education. However, our paper also proposes the future transfer of PUMA to new contexts such as medicine or sales.

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Aug 10th, 12:00 AM

PUMA - A Java Application for Pattern-based Business Model Adaptation

PUMA stands for Pattern-based bUsiness Model Adaptator. Behind it is a Java application designed to teach students in creating business models in volatile, digital environments. Surrounded by the theoretical lenses of Digital Darwinism, its users experience the pattern-based architecture of business models (BM) and the evolutionary process of innovation behind it. Guided by the PUMA, they innovate existing BMs in a divergent-convergent process by first identifying integrated patterns and then adapting them systematically. The artifact was developed using the Design Science Research Paradigm and relies on scientific research proving that innovation processes are mapped by the evolutionary recombination of existing patterns. The implemented divergent-convergent process is intended to promote creativity and versatile thinking. So far, the artifact has been designed and evaluated in three iterative DSR cycles for use in entrepreneurship education. However, our paper also proposes the future transfer of PUMA to new contexts such as medicine or sales.

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