SCUIDT- Strategic and Competitive Uses of Information and Digital Technologies
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Paper Type
Complete
Paper Number
1679
Description
Sharing economy platforms such as Airbnb, Uber, Lyft, and many others have become increasingly popular. However, over the years, these markets have become highly concentrated. On Airbnb, not only homeowners but property management companies have started offering rental services and saturating the short-term rental market space. In this research, we study whether offering technology- and security-based services brings a competitive advantage to a property and increase its bookings. Using a dataset from Airbnb, we show that not all technology services positively impact bookings. On the one hand, internet and video streaming services (such as Netflix, Amazon Prime, etc.) increase monthly reviews received by a property, however, on the other hand, gaming consoles and music systems negatively impact the number of reviews. We also find that security services such as self-checkin and security cameras have a strong positive relationship with the reviews. Our findings suggest that hosts must strategically offer various technology and security services and eliminate any unnecessary services that harm the guest’s interest in a property.
Recommended Citation
Ahmed, Ali and Akar, Ezgi, "An Empirical Examination of Technology and Security Services in Sharing Economy" (2022). AMCIS 2022 Proceedings. 7.
https://aisel.aisnet.org/amcis2022/scudt/scuidt/7
An Empirical Examination of Technology and Security Services in Sharing Economy
Sharing economy platforms such as Airbnb, Uber, Lyft, and many others have become increasingly popular. However, over the years, these markets have become highly concentrated. On Airbnb, not only homeowners but property management companies have started offering rental services and saturating the short-term rental market space. In this research, we study whether offering technology- and security-based services brings a competitive advantage to a property and increase its bookings. Using a dataset from Airbnb, we show that not all technology services positively impact bookings. On the one hand, internet and video streaming services (such as Netflix, Amazon Prime, etc.) increase monthly reviews received by a property, however, on the other hand, gaming consoles and music systems negatively impact the number of reviews. We also find that security services such as self-checkin and security cameras have a strong positive relationship with the reviews. Our findings suggest that hosts must strategically offer various technology and security services and eliminate any unnecessary services that harm the guest’s interest in a property.
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SCUIDT