Virtual Communities and Collaboration

Paper Type

ERF

Paper Number

1505

Description

User rating and peer feedback are becoming increasingly central to the day-to-day operation of digital platforms. Complex social feedback effects arise during this process in online communities. We study peer feedback and its impact on user behavior in an online review platform. We found an asymmetric effect between positive and negative feedback. More interestingly, when compared with no feedback, we found that negative feedback improves review quality and frequency. These novel findings call for careful design of online peer feedback systems. In particular, we note that simply removing the downvote button seems not the optimal solution as our results reveal that no feedback is a worse alternative. Our results suggest negative peer feedback could potentially be beneficial to online communities if served appropriately.

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Aug 9th, 12:00 AM

Any Feedback is Welcome: Peer Feedback and User Behavior in Online Communities

User rating and peer feedback are becoming increasingly central to the day-to-day operation of digital platforms. Complex social feedback effects arise during this process in online communities. We study peer feedback and its impact on user behavior in an online review platform. We found an asymmetric effect between positive and negative feedback. More interestingly, when compared with no feedback, we found that negative feedback improves review quality and frequency. These novel findings call for careful design of online peer feedback systems. In particular, we note that simply removing the downvote button seems not the optimal solution as our results reveal that no feedback is a worse alternative. Our results suggest negative peer feedback could potentially be beneficial to online communities if served appropriately.