Social Inclusion and Social-Technical Issues (SIG SI)
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Paper Type
Complete
Paper Number
1256
Description
The literature on social media analytics typically focuses on the social processes within the social media group that is being studied. On the other hand, the subjective views of social media analysts have received less attention. Here, we demonstrate that the subjectivity of the analyst can have a bearing on both qualitative and quantitative social network analytics. We provide a methodology to analyze the analysts’ subjective frames of reference and their impact on the way they interpret the social group under study and also the social context within their organization that prompted the inquiry in the first place. We test our methodology with a study of #Blogchat, the largest live chat group on Twitter.
Recommended Citation
Cooray, Shavindrie, "The Subjectivity of the Social Network Analyst" (2021). AMCIS 2021 Proceedings. 5.
https://aisel.aisnet.org/amcis2021/social_inclusion/social_inclusion/5
The Subjectivity of the Social Network Analyst
The literature on social media analytics typically focuses on the social processes within the social media group that is being studied. On the other hand, the subjective views of social media analysts have received less attention. Here, we demonstrate that the subjectivity of the analyst can have a bearing on both qualitative and quantitative social network analytics. We provide a methodology to analyze the analysts’ subjective frames of reference and their impact on the way they interpret the social group under study and also the social context within their organization that prompted the inquiry in the first place. We test our methodology with a study of #Blogchat, the largest live chat group on Twitter.
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