Social Computing

Paper Type

Complete

Paper Number

1583

Description

An individual has different types of self-concepts and the level to which they match the perceived image of a product, brand, or service is defined as self-congruency. Four most widely used and researched self-concepts in the literature are: actual, ideal, social, ideal social self-concepts. We have used the self-congruencies emanating from these self-concepts to construct conceptual models to study and analyze their effect in trust and self-disclosure on social networking sites (SNS). Our models include both trust in SNS and in its members as well as attitudinal, intentional, and behavioral aspects of self-disclosure. All of our models showed good fit and all the hypothesized relationships among the constructs were significant. Akaike Information Criterion showed that all the models were equal in terms of their performance.

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Aug 9th, 12:00 AM

Trust and Self-disclosure on Social Networking Sites based on different Self-concepts

An individual has different types of self-concepts and the level to which they match the perceived image of a product, brand, or service is defined as self-congruency. Four most widely used and researched self-concepts in the literature are: actual, ideal, social, ideal social self-concepts. We have used the self-congruencies emanating from these self-concepts to construct conceptual models to study and analyze their effect in trust and self-disclosure on social networking sites (SNS). Our models include both trust in SNS and in its members as well as attitudinal, intentional, and behavioral aspects of self-disclosure. All of our models showed good fit and all the hypothesized relationships among the constructs were significant. Akaike Information Criterion showed that all the models were equal in terms of their performance.

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