Digital Agility

Paper Type

Complete

Paper Number

1339

Description

This paper examines digital innovation (DI) types and digital trends that are especially addressed within digital innovation units (DIU). As research on DIUs is still scarce, we collected website data from German DAX30 incumbents to identify dependencies between different DIU setups, DI types and digital trends. Not surprisingly, our results show that DIUs primarily focus on digital products and business models related to AI, IoT/Smart x and Data Analytics. Differentiating between four DIU setups, we could not find particular digital trends being addressed by specific setups. In addition, drawing on the Gartner Hype Cycle (GHC), we show that DIUs mostly pay attention to digital trends in more mature stages. We conclude and recommend the need for DIUs to focus on radical DIs to be as innovative as they should be and to pay attention on digital trends in the earlier stages of the GHC to promote radical DIs.

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Aug 9th, 12:00 AM

The Status Quo of Digital Innovation Units: “A Day Late and a Dollar Short”

This paper examines digital innovation (DI) types and digital trends that are especially addressed within digital innovation units (DIU). As research on DIUs is still scarce, we collected website data from German DAX30 incumbents to identify dependencies between different DIU setups, DI types and digital trends. Not surprisingly, our results show that DIUs primarily focus on digital products and business models related to AI, IoT/Smart x and Data Analytics. Differentiating between four DIU setups, we could not find particular digital trends being addressed by specific setups. In addition, drawing on the Gartner Hype Cycle (GHC), we show that DIUs mostly pay attention to digital trends in more mature stages. We conclude and recommend the need for DIUs to focus on radical DIs to be as innovative as they should be and to pay attention on digital trends in the earlier stages of the GHC to promote radical DIs.

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