Advances in Information Systems (General Track)

Paper Type

Complete

Paper Number

1717

Description

This study illuminates the signals that cause contributors to perceive realness and fakeness in a crowdfunding campaign. A grounded theory approach involving 818 human evaluations of 225 COVID-19-related charitable crowdfunding campaigns identified the validity of the campaign’s stated need, its descriptive detail and writing quality, and having a reputable campaign sponsor as important signals of realness and/or deception, as well as other factors. Commonly used NLP measures have heavy overlap with these reported signals, but by themselves reflect roughly half of the variance explained. Crowdfunding platforms can use this information to help campaign organizers improve public perceptions.

Share

COinS
Top 25 Percent Paper badge
 
Aug 9th, 12:00 AM

Crowdfunding Deception Perception: What Makes Would-Be Contributors Perceive Fakeness in Crowdfunding Campaigns?

This study illuminates the signals that cause contributors to perceive realness and fakeness in a crowdfunding campaign. A grounded theory approach involving 818 human evaluations of 225 COVID-19-related charitable crowdfunding campaigns identified the validity of the campaign’s stated need, its descriptive detail and writing quality, and having a reputable campaign sponsor as important signals of realness and/or deception, as well as other factors. Commonly used NLP measures have heavy overlap with these reported signals, but by themselves reflect roughly half of the variance explained. Crowdfunding platforms can use this information to help campaign organizers improve public perceptions.