Advances in Information Systems (General Track)

Loading...

Media is loading
 

Paper Type

Complete

Paper Number

1035

Description

Online forums sponsored by electronic networks of practice provide a valuable resource for information seekers, where posted questions may be answered by both subject matter experts and ordinary (peer) forum users. Extant research on the relative influence of these two forum information sources has produced equivocal results, finding that experts are preferred in some circumstances and peers in others. This study applied a qualitative approach using an open-ended survey to better understand preferences for peer or expert advice on online forums. Open, axial, and content coding of 97 survey responses revealed 10 distinct preference characteristics for peer advice and six for expert advice, with personal experience emerging as the leading characteristic for peer input and specialized knowledge for expert input. Codes were further classified into an organizing conceptual framework of person, problem, or solution dimensions, and a cluster analysis revealed common profiles information seekers use for selecting advice on forums.

Share

COinS
Top 25 Percent Paper badge
 
Aug 9th, 12:00 AM

Searching for Expert or Peer Advice in Online Forums

Online forums sponsored by electronic networks of practice provide a valuable resource for information seekers, where posted questions may be answered by both subject matter experts and ordinary (peer) forum users. Extant research on the relative influence of these two forum information sources has produced equivocal results, finding that experts are preferred in some circumstances and peers in others. This study applied a qualitative approach using an open-ended survey to better understand preferences for peer or expert advice on online forums. Open, axial, and content coding of 97 survey responses revealed 10 distinct preference characteristics for peer advice and six for expert advice, with personal experience emerging as the leading characteristic for peer input and specialized knowledge for expert input. Codes were further classified into an organizing conceptual framework of person, problem, or solution dimensions, and a cluster analysis revealed common profiles information seekers use for selecting advice on forums.

When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.