Loading...

Media is loading
 

Paper Type

ERF

Abstract

Incumbent organizations in every industry face the imminent threat of digital organizations, particularly digital platform businesses, becoming their competitors. Digital platforms enable value exchanges among its users and can quickly scale and generate substantial network effects. Incumbents, as part of their digital transformation and business model innovation efforts, should consider using a digital multi-sided platform business model to remain competitive in the sharing economy. In this research-in-progress study, we identify the digital platform threat, briefly discuss business model innovation and the dynamic capabilities theory, present a research methodology for our study, describe six digital platform initiatives at four organizations, and provide a framework classifying digital platform strategies for incumbent organizations.

Share

COinS
 
Aug 10th, 12:00 AM

Incumbent Organizations Transform Through Digital Platforms

Incumbent organizations in every industry face the imminent threat of digital organizations, particularly digital platform businesses, becoming their competitors. Digital platforms enable value exchanges among its users and can quickly scale and generate substantial network effects. Incumbents, as part of their digital transformation and business model innovation efforts, should consider using a digital multi-sided platform business model to remain competitive in the sharing economy. In this research-in-progress study, we identify the digital platform threat, briefly discuss business model innovation and the dynamic capabilities theory, present a research methodology for our study, describe six digital platform initiatives at four organizations, and provide a framework classifying digital platform strategies for incumbent organizations.

When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.