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Paper Type
ERF
Abstract
Incumbent organizations in every industry face the imminent threat of digital organizations, particularly digital platform businesses, becoming their competitors. Digital platforms enable value exchanges among its users and can quickly scale and generate substantial network effects. Incumbents, as part of their digital transformation and business model innovation efforts, should consider using a digital multi-sided platform business model to remain competitive in the sharing economy. In this research-in-progress study, we identify the digital platform threat, briefly discuss business model innovation and the dynamic capabilities theory, present a research methodology for our study, describe six digital platform initiatives at four organizations, and provide a framework classifying digital platform strategies for incumbent organizations.
Recommended Citation
Mancha, Rubén and Gordon, Steven, "Incumbent Organizations Transform Through Digital Platforms" (2020). AMCIS 2020 Proceedings. 6.
https://aisel.aisnet.org/amcis2020/org_transformation_is/org_transformation_is/6
Incumbent Organizations Transform Through Digital Platforms
Incumbent organizations in every industry face the imminent threat of digital organizations, particularly digital platform businesses, becoming their competitors. Digital platforms enable value exchanges among its users and can quickly scale and generate substantial network effects. Incumbents, as part of their digital transformation and business model innovation efforts, should consider using a digital multi-sided platform business model to remain competitive in the sharing economy. In this research-in-progress study, we identify the digital platform threat, briefly discuss business model innovation and the dynamic capabilities theory, present a research methodology for our study, describe six digital platform initiatives at four organizations, and provide a framework classifying digital platform strategies for incumbent organizations.
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