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Paper Type
ERF
Abstract
This paper describes a research in progress work, which is the second phase of a larger study. It aims at finding out about the impact that. belonging to a generation, may have on the design of effective interfaces for commercial mobile applications. A model derived during the first phase of the study is being extended to include two additional generational groups to what was originally done. Additionally, a validation process is proposed with a quasi-experimental design, manipulating the main factors in the model across the experimental groups. It is expected that the validated model will serve as a basis to guide the design of mobile interfaces based on the target groups. Expected results are discussed, and the real ones will be presented at the conference.
Recommended Citation
Rodriguez-Abitia, Guillermo; Badillo-Torres, Veronica; and Ortega-Ramírez, Cristian Ricardo, "The Influence of Generational Differences on Mobile Applications' Design: A Mexican Study" (2020). AMCIS 2020 Proceedings. 2.
https://aisel.aisnet.org/amcis2020/lacais/lacais/2
The Influence of Generational Differences on Mobile Applications' Design: A Mexican Study
This paper describes a research in progress work, which is the second phase of a larger study. It aims at finding out about the impact that. belonging to a generation, may have on the design of effective interfaces for commercial mobile applications. A model derived during the first phase of the study is being extended to include two additional generational groups to what was originally done. Additionally, a validation process is proposed with a quasi-experimental design, manipulating the main factors in the model across the experimental groups. It is expected that the validated model will serve as a basis to guide the design of mobile interfaces based on the target groups. Expected results are discussed, and the real ones will be presented at the conference.
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