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Paper Type
ERF
Abstract
Business analytics (BA) has become a source of competitive advantages for companies. While there is a massive amount of data available to companies, only a small portion of it can actually be analyzed. Lack of employees with the right analytical skills is a primary reason for that. As the need for professionals with BA skills has grown, universities have launched dozens of BA programs to supply those professionals. However, there is no BA model curriculum for undergraduate programs, which makes it difficult for employers to make any expectations in regard to skills acquired when a student graduates from these programs. As such, the main objective of this research is to propose a model curriculum for an undergraduate BA major. Using a knowledge, skills, abilities (KSAs) framework, we aim to find what KSAs should be taught to undergraduate students and what courses should be included in a BA curriculum.
Recommended Citation
Mashayekhy, Morteza; Shen, Jia; and Yetgin, Emre, "Toward Designing a Business Analytics Model Curriculum for Undergraduate Business Students" (2020). AMCIS 2020 Proceedings. 11.
https://aisel.aisnet.org/amcis2020/is_education/is_education/11
Toward Designing a Business Analytics Model Curriculum for Undergraduate Business Students
Business analytics (BA) has become a source of competitive advantages for companies. While there is a massive amount of data available to companies, only a small portion of it can actually be analyzed. Lack of employees with the right analytical skills is a primary reason for that. As the need for professionals with BA skills has grown, universities have launched dozens of BA programs to supply those professionals. However, there is no BA model curriculum for undergraduate programs, which makes it difficult for employers to make any expectations in regard to skills acquired when a student graduates from these programs. As such, the main objective of this research is to propose a model curriculum for an undergraduate BA major. Using a knowledge, skills, abilities (KSAs) framework, we aim to find what KSAs should be taught to undergraduate students and what courses should be included in a BA curriculum.
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