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Abstract
Persuasive technology is an interactive computer technology designed to alter people’s attitudes or behaviors. Behavior change in mHealth solutions is often promoted through the use of specific messages called triggers. Fogg, in his work, identified three types of triggers: sparks, facilitators and signals. Each trigger is believed to have a different intent. Sparks provide motivation, facilitators support achievement of a goal, and signals provide simple reminders. While these triggers are theoretically distinct, specifications of the message development are absent in the literature. Here, we describe the challenges in implementing the different types of triggers into comparable but distinct messages. We describe the iterative development used to operationalize trigger messages into reliably distinct categories.
Recommended Citation
Sittig, Scott and Franklin, Amy L., "Persuasive Technology: Designing Mobile Health Triggers to Impact Health Behavior" (2020). AMCIS 2020 Proceedings. 4.
https://aisel.aisnet.org/amcis2020/healthcare_it/healthcare_it/4
Persuasive Technology: Designing Mobile Health Triggers to Impact Health Behavior
Persuasive technology is an interactive computer technology designed to alter people’s attitudes or behaviors. Behavior change in mHealth solutions is often promoted through the use of specific messages called triggers. Fogg, in his work, identified three types of triggers: sparks, facilitators and signals. Each trigger is believed to have a different intent. Sparks provide motivation, facilitators support achievement of a goal, and signals provide simple reminders. While these triggers are theoretically distinct, specifications of the message development are absent in the literature. Here, we describe the challenges in implementing the different types of triggers into comparable but distinct messages. We describe the iterative development used to operationalize trigger messages into reliably distinct categories.
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