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Abstract
This research project aims to explore the socio-cognitive determinants of the organizational adoption of artificial intelligence based chatbot by insurance companies. Technological frame and reception of organizing vision are used as conceptual foundations. A mixed method approach consisting of qualitative interviews and a quantitative questionnaire will serve as input to a Fuzzy set Qualitative Comparative Analysis. Main expected contribution is an understanding of the combined effect of technological frame and reception of organizing vision on organizational adoption of information technology.
Recommended Citation
Essaied, Khadija; Marsan, Josianne; Bazomanza, Wilfried Nzabandora; Tewamba, Harold Junior Nguegang; and Yombia, Steve Marius Kemayou, "Organizational Decision to Adopt Chatbot Technology: The Role of Organizing Vision and Technological Frame" (2020). AMCIS 2020 Proceedings. 17.
https://aisel.aisnet.org/amcis2020/adoption_diffusion_IT/adoption_diffusion_IT/17
Organizational Decision to Adopt Chatbot Technology: The Role of Organizing Vision and Technological Frame
This research project aims to explore the socio-cognitive determinants of the organizational adoption of artificial intelligence based chatbot by insurance companies. Technological frame and reception of organizing vision are used as conceptual foundations. A mixed method approach consisting of qualitative interviews and a quantitative questionnaire will serve as input to a Fuzzy set Qualitative Comparative Analysis. Main expected contribution is an understanding of the combined effect of technological frame and reception of organizing vision on organizational adoption of information technology.
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