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Paper Type

ERF

Abstract

Recent high-profile data breaches have attracted the public’s and regulators’ attention. Despite the compliance requirement of disclosing data breaches, it is not clear how breached firms respond to the public after data breaches as part of the firm’s overall disaster recovery and public perception management strategies. In this work-in-progress, using data breach data from 2005 to 2018, we investigate how breached firms respond to the public through press releases and how such responses may affect subsequent stock market reactions. Initial descriptive information is provided, and we conclude with future plans.

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Aug 10th, 12:00 AM

Firm’s Response Strategies after Data Breach and Stock Market Reactions

Recent high-profile data breaches have attracted the public’s and regulators’ attention. Despite the compliance requirement of disclosing data breaches, it is not clear how breached firms respond to the public after data breaches as part of the firm’s overall disaster recovery and public perception management strategies. In this work-in-progress, using data breach data from 2005 to 2018, we investigate how breached firms respond to the public through press releases and how such responses may affect subsequent stock market reactions. Initial descriptive information is provided, and we conclude with future plans.

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