Start Date
16-8-2018 12:00 AM
Description
A danger in contemporary academic research is the occurrence of the publication bias effect – a scientific contamination resulting from the implicit demand in academic outlets for publications to report significant results. One possibility to address this phenomenon relies in strengthening replication research, which allows scientific knowledge to rigorously grow. We use an original study from Kim et al. (2012) which explained the purchase of digital items in the two virtual communities Cyworld and Habbo with the theory of self-presentation, and try to conceptually replicate their findings in the context of League of Legends. Therefore, we conducted an online survey (n=209). Although our results empirically support most of our hypotheses, the overall test of the postulated original model indicated an insufficient fit. In response, we illustrate the derivation of an adjusted model, compare the original and the adjusted model, and discuss arising implications.
Recommended Citation
Kordyaka, Bastian; Mueller, Marius; Jahn, Katharina; Heger, Oliver; and Niehaves, Bjoern, "Costumes in League of Legends - Replicating Findings from Cyworld and Habbo" (2018). AMCIS 2018 Proceedings. 1.
https://aisel.aisnet.org/amcis2018/Replication/Presentations/1
Costumes in League of Legends - Replicating Findings from Cyworld and Habbo
A danger in contemporary academic research is the occurrence of the publication bias effect – a scientific contamination resulting from the implicit demand in academic outlets for publications to report significant results. One possibility to address this phenomenon relies in strengthening replication research, which allows scientific knowledge to rigorously grow. We use an original study from Kim et al. (2012) which explained the purchase of digital items in the two virtual communities Cyworld and Habbo with the theory of self-presentation, and try to conceptually replicate their findings in the context of League of Legends. Therefore, we conducted an online survey (n=209). Although our results empirically support most of our hypotheses, the overall test of the postulated original model indicated an insufficient fit. In response, we illustrate the derivation of an adjusted model, compare the original and the adjusted model, and discuss arising implications.