Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

Presenter Information

Amir Hassan Zadeh, Wright State University, Dayton, OH, USAFollow
Anand Jeyaraj, Wright State University, Dayton, OH, USAFollow
Hamed Zolbanin, Ball State University, Muncie, IN, USAFollow
Daniel Asamoah, Wright State University, Dayton, OH, USAFollow

Description

This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.

Recommended Citation

Zadeh, Amir Hassan; Jeyaraj, Anand; Zolbanin, Hamed; and Asamoah, Daniel, "Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach" (2017). AMCIS 2017 Proceedings. 42.
https://aisel.aisnet.org/amcis2017/TREOs/Presentations/42