Description
Crowdsourcing is a method of production and problem solving, in which companies are helped by geographically dispersed people willing to contribute via internet. In this article, the factors that induce the intention of contribution by crowdsourcing participants are analyzed. At first, we proposed a model combining the main motivations presented by the literature with the variables attitude and self-efficacy, originating from the Theory of Planned Behavior (TPB). Given the result found, that the attitude of the participants could explain by itself the intention of contribution, we proposed an exploratory model, wherewith we successfully explained this phenomenon. The results revealed a greater importance attributed by the participants to the intrinsic motivational factors (learning, enjoyment and satisfaction) compared to the extrinsic motivational factor (acknowledgement). Monetary rewards proved to be irrelevant in this process, whereas attitude and self-efficacy proved to be good influencers of the intention of contribution in crowdsourcing initiatives.
Recommended Citation
Júnior, Carlos and Pinto, Luiz Fernando, "Motivações dos Contribuidores de Crowdsourcing" (2015). AMCIS 2015 Proceedings. 5.
https://aisel.aisnet.org/amcis2015/SpanishLang/GeneralPresentations/5
Motivações dos Contribuidores de Crowdsourcing
Crowdsourcing is a method of production and problem solving, in which companies are helped by geographically dispersed people willing to contribute via internet. In this article, the factors that induce the intention of contribution by crowdsourcing participants are analyzed. At first, we proposed a model combining the main motivations presented by the literature with the variables attitude and self-efficacy, originating from the Theory of Planned Behavior (TPB). Given the result found, that the attitude of the participants could explain by itself the intention of contribution, we proposed an exploratory model, wherewith we successfully explained this phenomenon. The results revealed a greater importance attributed by the participants to the intrinsic motivational factors (learning, enjoyment and satisfaction) compared to the extrinsic motivational factor (acknowledgement). Monetary rewards proved to be irrelevant in this process, whereas attitude and self-efficacy proved to be good influencers of the intention of contribution in crowdsourcing initiatives.