Drivers and Inhibitors for the Adoption of Public Cloud Services – an Empirical Study

Patrick Lübbecke, Dortmund University of Technology
Richard Lackes, Dortmund University of Technology

Description

In this paper we present an empirical study on the factors that are relevant for decision makers when it comes to the adoption of Cloud Computing services in small and medium enterprises. While much literature is available that addresses this issue, many papers focus on the corporate environment such as the subjective norm (Benlian et al. 2009). With our study we focus on the characteristics of Cloud Services instead with respect to application risks. Our findings show that decision makers are significantly influenced by the risk of data loss in the first place (Data Risks) but also by the application risk that comes with the Cloud Services.

 

Drivers and Inhibitors for the Adoption of Public Cloud Services – an Empirical Study

In this paper we present an empirical study on the factors that are relevant for decision makers when it comes to the adoption of Cloud Computing services in small and medium enterprises. While much literature is available that addresses this issue, many papers focus on the corporate environment such as the subjective norm (Benlian et al. 2009). With our study we focus on the characteristics of Cloud Services instead with respect to application risks. Our findings show that decision makers are significantly influenced by the risk of data loss in the first place (Data Risks) but also by the application risk that comes with the Cloud Services.